China’s Movie Industry is Growing Faster Than Any Other Country’s Anywhere, Any Time, Ever


Despite a Slowing National Economy, China’s Movie Business is Growing Faster Than Ever

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Announcement of China’s ‘Netflix’ May Be the Death Blow for Netflix in China


Several major Chinese government owned companies have teamed up with Alibaba to form a streaming video service that may force an early end to Netflix’ China ambitions.

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Is It Time to Short China’s Media and Entertainment Companies?


Fueled by liquidity, leverage, and rampant speculation, China’s stock markets have reached fever pitch levels and look ripe for a correction.

If you missed out on the recent Chinese market boom and you’re looking for a way to make make up for it, you might consider taking advantage of the recent Shanghai and Shenzhen stock market rule changes that now allow investors to short equities.

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It’s a Bollywood-Hollywood David vs. Goliath Showdown at China’s Cinemas


It’s a Bollywood-Hollywood David vs. Goliath Showdown at China’s Cinemas

Rock photo

There is something new that has occurred in China this week: two of the top four ranks at the box office have been claimed by non-Hollywood, non-English language pictures.

http://www.forbes.com/sites/robcain/2015/06/07/low-budget-indian-and-japanese-films-vy-against-100-million-hollywood-blockbuster-in-china/

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Can China Save Disney’s “Tomorrowland”?


Can China Save Disney’s Tomorrowland?

China has become a sort of haven of second chances for films that disappoint in North America and Europe. Will it give Tomorrowland the ‘do-over’ that it needs?

http://www.forbes.com/sites/robcain/2015/05/26/can-china-save-tomorrowland/

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Will Avengers 2 Beat Furious 7’s Worldwide Total? Better Ask China


Will Avengers 2 Beat Furious 7’s Worldwide Total? Better Ask China

Top 5 Hwood Films in China

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China hold the key to Avengers: Age of Ultron’s global box office fate

Why is China So ‘Furious’?


Paul Walker

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By Robert Cain for China Film Biz

April 22, 2015

In the weeks leading up to its April 12th opening day in China, the consensus among box office watchers was that Furious 7 would wind up with a final gross of around $125 million for its PRC run, and that its distributors would be ecstatic about that.

After all, only four Hollywood releases—Transformers 3, Transformers 4, Avatar and the 2012 Titanic re-release—have ever reached that rarefied level in China. The previous Fast & Furious installment had topped out at $68 million in Chinese receipts in 2013, a strong but not spectacular showing.

But from its earliest midnight screenings it was clear that Furious 7 wasn’t going to stick to the driver’s manual. Now, 11 days into its scorching China run, Furious 7 has amassed an incredible total of $280 million in China, and will likely finish up at about $375 million. With a May Day holiday boost and a bit of luck it could even approach $400 million. China is absolutely mad for Furious.

What was unthinkable just a few weeks ago is now a certainty: Furious 7 will not only beat the previous PRC record holder, Transformers 4, by a wide margin, but is also certain to top its own North American total. While it’s not unprecedented for films that do moderately well in North America to perform better in China than in their home territory (e.g., Pacific Rim), never before has a bona fide American smash hit exceeded its own domestic gross in a foreign territory. This is truly uncharted territory.

First 11 days comp F7Source: Pacific Bridge Pictures research

What happened? Let’s break it down.

Furious 7’s success in the Middle Kingdom can be explained partly by the same factors that made it a winner everywhere: quality marketing, high ‘want-to-see’ factor, and strong word of mouth. But several factors worked especially well in China to drive the film to its world-beating grosses:

  1. Advantageous release date. What first appeared to be a so-so Sunday release slot proved not to be a problem, mainly because Furious faced no Hollywood competition in its opening week, and it has flattened the Chinese films unfortunate enough to stand in its way. Even Chinese megastar Fan BingBing proved no match for Diesel, Walker and company, as her romance Ever Since We Love scored only $11 million this past weekend against nearly $90 million for F7.
  2. Massive release pattern. With an allocation of more than 70 percent of China’s screens, and more than 90,000 showtimes per day, this undoubtedly ranks as one of the widest releases ever seen. It’s only on the film’s third weekend that Furious will control less than half of all PRC screens as DWA’s Home and Arnold Schwarzenegger’s Sabotage arrive in mainland theaters.
  3. First-class promotion. With the two-year gap since Fast and Furious 6, Universal had plenty of lead time to work with SARFT and China Film Group–an investor in the film–to arrange a smooth release and mount a stellar marketing campaign. With CFG’s clout behind it and with its new China executive team in Beijing, the studio was able to support Furious 7 with more on-the-ground resources than with any past release.
  4. Strong word of mouth. Furious notched a very high 8.5 rating on audience review site Douban.com as word spread like wildfire that Furious 7 is FUN.
  5. The Paul Walker factor. Curiosity to see the final ride into the sunset of the well-liked actor who was in many ways the heart of this franchise drew numerous Fast and Furious newbies to Chinese multiplexes. Granted, this was an important factor in most of the world, but probably more so in China, where social media can instantly make or break a movie. According to a charming Chinese banker friend of mine, Paul Walker was THE trending topic of conversation on WeChat as the film rolled out.
  6. The right movie at the right time. Furious 7 is precisely the sort of big budget, effects-driven, Hollywood action spectacular that Chinese audiences love best. Sure, superhero movies are nice, but as the Transformers franchise has amply demonstrated, what the PRC really wants is machine porn: movies featuring monster machines that race and fly and do gravity defying stunts to save the world. It had been nearly a year since the last such film in this genre, Transformers 4, had graced China’s screens, so there was lots of pent-up demand for a film like F7 when it arrived.

There’s talk around the industry that Universal hasn’t yet decided whether to produce another installment of what is now the 8th highest grossing movie franchise in Hollywood history. That the ensemble of actors may not wish to come back for another film. To this I say, “If you believe that, there’s a Wall in China that I’d like to sell you.”

With all respect to the individuals involved, there is absolutely no way that Universal is going to put this golden goose down.

There are so many options Universal has now that Furious 7 has established its status as a juggernaut franchise in mainland China. They can produce the next installment of Fast and Furious as a co-production there and be reasonably assured of recouping their entire budget in the PRC alone, with the rest of the world, including North America, as gravy. If the cast doesn’t want to come back, re-boot it with a brand new cast. Or do a China spin-off with an all-Chinese cast. Do it with talking cars if necessary, for goodness’ sake! Or call me, I’ve got a script outline and treatment ready to go. But don’t think for a second about trying to stop this mean, green, driving machine.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com

“Furious 7” Blows the Doors Off China’s Box Office Records


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Furious 7 poster

By Robert Cain for China Film Biz

April 13, 2015

Expectations were high among China’s movie biz pundits for Sunday’s opening of Furious 7, but no one came close to predicting the stunning drive-by looting the Universal release would commit at the country’s movie theaters. Prior Chinese box office records weren’t just beaten, they were throttled, smoked and thoroughly lapped by the skydriving thrillfest.

Furious 7’s opening day haul of 391 million RMB, or $63.1 million, doubled the previous opening day record of 194 million RMB set by Transformers 4 back in June of 2014 (Universal and the Hollywood trades are reporting somewhat higher numbers, but I haven’t yet seen these figures confirmed by official Chinese sources).

Furious 7’s midnight screenings likewise trounced the prior Transformers 4 midnight record of 20 million RMB ($3.3 million) with a new benchmark of 50 million RMB ($8.1 million).

The film’s opening day revenue also nearly equaled the Chinese receipts from the entire 4-week run of the franchise’s previous installment, Fast and Furious 6, which revved up 413 million RMB in 2013, good enough to place 11th in China for the year.

Perhaps most impressively, the film sold more than 10 million admissions in a single day, an attendance total that has been matched only a few times by modern day releases in North America, even though China has 40 percent fewer screens and less than half the seating capacity. What this means is that Furious 7 strained the PRC’s theaters to the limit by selling out a huge percentage of its 93,000 opening day screenings. And it completely squashed the competition, seizing a 92 percent share of the day’s box office revenue.

Top 10 single day grosses

Furious 7 should easily race to a $200 million cume by around April 20th. What happens after that, and whether it can break Transformer 4’s all-time Chinese box office record of nearly 2 billion RMB and $320 million, will depend on its ability to hold up against a slew of competing releases in the next few weeks. These include:

  • The April 17th release of the Fan Bingbing and Han Geng romance Ever Since We Love. Fan is China’s biggest female star, so this film could present a major speed bump for Furious.
  • The April 24th releases of the Dreamworks Animation toon Home and the Arnold Schwarzenegger action crime drama Sabotage. Home’s strong global tally so far bodes well for a strong PRC opening, and Arnold’s last few films have performed much better in China than they have stateside, so Sabotage should easily beat its tepid North American results.
  • The April 30th release of Helios starring Nick Cheung and Shawn Yue. Cheung and Yue’s previous outing The Man From Macau 2 grossed $154 million in February, so if their fans show up for them again they’ll put a major dent in Furious 7‘s record-breaking prospects.

Furious 7‘s surprisingly powerful start raises the bar on expectations for Marvel’s May 12th China release of Avengers: Age of Ultron. One of these movies or the other is likely to be the 2015 China box office champ. Up until last week the consensus for Avengers  was for a $175 million to $200 million cume; now that figure looks relatively unimpressive.

A major question Furious 7‘s box office bonanza brings up is whether the Chinese film authorities at SARFT will deploy their market management tactics to actively crimp the returns of upcoming Hollywood releases, in order to save face for locally made Chinese films. Avengers has what appears to be a big advantage vis a vis Furious in that it faces no major competition for nearly a month after its release. Still, Marvel and Disney should hold off on making any victory laps until SARFT reveals its hand.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com

Faster and Furiouser: China’s Q1 Box Office Review


Follow me on Twitter @robcain or Sina Weibo @robcain, or connect with me on LinkedIn. Man From Macau 2 By Robert Cain for China Film Biz

April 8, 2015

A Formula One race car. A California redwood tree. Superman. China’s box office.

Which one of these is not like the other?

A Formula One car can accelerate to 220 mph but it will eventually run out of gas. A redwood can grow tall and mighty but it will eventually reach its limit and topple to the ground. And Superman can’t keep flying forever—even he needs to take a break once in a while.

But the Chinese box office, like the Energizer Bunny, just keeps going and going and going. Two years ago I wrote in astonishment about the gravity-defying growth of the PRC’s movie business, and two years on the story just keeps getting bigger and better.

Fueled by a record-breaking February 2015 revenue haul which exceeded that of the U.S., and a March 2015 total that was 73 percent higher than the same period in 2014, aggregate PRC box office receipts for the first quarter of 2015 reached the unprecedented total of $1.54 billion. This is nearly 40 percent higher than the Q1 total in 2014, and more than China’s entire annual box office revenue of 2010.

If the trends of previous years hold, Q1 will account for about 22 to 24 percent of the year’s total gross. This would mean a year-end total somewhere between $6.4 billion and $7 billion. From there it will be just a few short years before China surpasses North America to become the world’s top box office territory.

Projected Annual Box Office, China vs. N. America, 2014-2020China v N. America box office 2014-2020

Even by China’s extraordinary standards of economic growth, the rise of the movie business has been nothing short of astounding. Just ten years ago China’s moviegoers accounted for barely one in one hundred of all the world’s ticket sales. By 2020 they will purchase more than one in three. China share of WW box office The impact of this massive growth is already being felt in the rest of the film world, with China becoming an increasingly important source of capital for films made in North America, Europe, and Asia. The global movie industry’s center of gravity is rapidly shifting across the Pacific from Hollywood to Beijing, and the key decisions about the types of films that are made, how and where they’re made, and who they’re made for are inevitably going to be heavily influenced by the Chinese Communist Party.

Of the 70 films released during China’s first quarter this year, 23 grossed at least 100 million RMB (US $16 million), and four crossed the $100 million threshold. The revenue leader for the year so far is the Chow Yun-fat starring action-comedy The Man From Macau II, which collected $154 million for Bona Film Group. March’s box office winner was Disney’s animated hit Big Hero 6, which moved into the #2 spot among China’s all-time highest grossing animated features at $85 million, just behind Dreamworks Animation’s Kung Fu Panda 2, which scored $92 million back in 2011. Top grossing films rel Q1 2015 U.S.-made films captured a modest 29.5% of the market in the quarter, the lowest share in several years, though they will begin to make up ground this weekend when Universal’s Furious 7 rolls into PRC multiplexes. Still, given the growing ability of Chinese films to compete on their home turf with Hollywood fare—not to mention SARFT’s careful management of the market—it’s unlikely that American films will ever come close again to taking 50 percent of China’s ticket sales as they did in 2012.

A look at film performance by genre reveals a few noteworthy trends. While action-adventure remains the PRC’s most popular genre, it has given up ground to family and animation films, which have continued to expand their market base over the past several years. As the bulk of China’s new cinema construction shifts away from tier 1 and 2 cities to the hinterlands, and as the market starts to mature, audience tastes will continue to broaden. B.O. share by genre Q1 2015 Coming soon: a look at China’s biggest male stars.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com

A Guide to Recognizing Your Stars Part 1: Chinese Female Leads


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Galaxy By Robert Cain for China Film Biz
January 11, 2015

This is the first of a 2-part series.

Who are the kings and queens of the Chinese box office? It’s a pertinent question even if you don’t work in China’s film business, because owing to the size of their domestic market, these individuals are some of the world’s biggest box office draws.

They may not yet rival their Hollywood counterparts in earning power—their films don’t travel well outside the People’s Republic—but they are catching up fast. As China’s box office continues to boom, and as Hollywood studios increasingly cast Chinese stars in their movies to boost their PRC results, many of these actors will enjoy increasing global clout

You may not recognize some of the names mentioned below. Even if you’re familiar with the comings and goings of Chinese cinema, you may find yourself surprised by the names that make the list, and the ones that don’t. But if you’re in any way involved in the global entertainment industry, you’ll want to be acquainted with the who’s who of the Chinese movie scene.

This article will focus on China’s female stars, and a subsequent article will focus on the males. The actors in both articles are ranked by the aggregated mainland box office revenues, calculated in Chinese Yuan, of the films in which they appeared that were released in 2012, 2013 and 2014.

For a film to be counted toward an actor’s total, they must have been billed among the top five leads. If an actor appeared in a film but was not billed among the top five, that film is not counted toward their results. For Hollywood films in which a Chinese actor appeared, only the Chinese box office figure is tallied. Animated films in which an actor voiced a role are counted, including foreign animated films in which the actor provided a Chinese language voice dub (e.g., Deng Chao in Despicable Me 2).

So without further ado, here are the reigning divas of the Chinese film industry:

#1 Fan Bingbing.

female star Fan Bingbing

Chinese Name:  范冰冰
Birthdate:  September 16, 1981
Birthplace: Qingdao, Shandong, China
Education: Shanghai Theater Academy
2012-2014 Aggregate Box Office
(RMB): 3.41 billion
(USD): 554 million
Highest Grossing Recent Film: Iron Man 3 (2013), 753 mm RMB

For more than fifteen years since her 1998 hit TV series My Fair Princess, and then her 2003 breakout film role in director Feng Xiaogang’s thriller Cell Phone, Fan Bingbing has been at the top of the PRC’s A-list. Her acting talents have earned her a prestigious Golden Horse Award, a Hundred Flowers Award, a Huading Award, and other recognition, and Forbes China has ranked her as the number 1 Chinese celebrity for the past two years. She is among the first Chinese females to be featured in Hollywood films, with roles in Iron Man 3, X-Men: Days of Future Past, and this coming April’s The Moon and the Sun. Fan is also a successful recording star, a TV producer, and China’s top brand endorsement celebrity.

 

#2 Yang Mi

female star Yang Mi

Chinese name: 杨幂
Birthdate:  September 12, 1986
Birthplace: Beijing, China
Education: Beijing Film Academy
2012-2014 Aggregate Box Office
(RMB): 3.15 billion
(USD): 512 million
Highest Grossing Recent Film: Painted Skin: The Resurrection (2012), 727 mm RMB

The youngest of the actresses on this list, Yang Mi began acting when her parents enrolled her in classes at the China Children’s Film Studio. At just four years old she appeared as young Princess Xianyi in the TV period drama Tang Ming Huang, and by the age of 6 she was winning national acting awards. In an early film role she played Stephen Chow’s daughter in the Hong Kong martial arts comedy King of Beggars. After a stint as a magazine model she went on to star in several popular TV series, most notably as the time traveling lead character in Palace. Her breakout film role came when she played a quirky demon in the box office smash, Painted Skin: The Resurrection. She reached the #2 spot on this list mainly because she starred in the hugely successful Tiny Times romance franchise, which has spawned three sequels, and in the 2014 rom-com hit The Breakup Guru. She also enjoys the distinction of having starred in one of China’s most successful horror films, Mysterious Island. Together with her new husband, TV star Hawick Lau, she is part of one of China’s most famous celebrity couples.

 

#3 “Fanny” Shu Qi

female star Shu Qi

Chinese name: 林立慧 (Lin Lihui)
Birthdate:  April 16, 1976
Birthplace: New Taipei City, Taiwan
2012-2014 Aggregate Box Office
(RMB): 2.79 billion
(USD): 454 million
Highest Grossing Recent Film: Journey to the West: Conquering the Demon (2013), 1.25 billion RMB

Taiwan born Shu Qi is the unlikeliest of the actresses to appear in this list. The former porn actress and Playboy model somehow managed to earn the forgiveness of China’s puritan censors for having starred in such racy Hong Kong fare as Viva Erotica, Sex and Zen II and several soft core porn films, and went on to a mainstream career both in Chinese and international cinema. She has appeared opposite Jason Statham in The Transporter, she starred in the Hong Kong horror hit The Eye 2, and she won a Golden Horse best actress award for her multiple-character performance in director Hou Hsiao-Hsien’s Three Times. In addition to Hou she has worked with several of China’s other top directors, including Stephen Fung, Jackie Chan, Jiang Wen, and Feng Xiaogang.

 

#4 Yuan Quan
female star Yuan Quan

Chinese name: 袁泉
Birthdate:  October 16, 1977
Birthplace: Hubei, China
Education: Central Academy of Drama
2012-2014 Aggregate Box Office
(RMB): 2.23 billion
(USD): 362 million
Highest Grossing Recent Film: Breakup Buddies (2014), 1.16 billion RMB

Actress and singer Yuan Quan had a big year in 2014, appearing in China’s highest grossing comedy, Breakup Buddies, and its highest grossing romance, The Continent. After a 7-year education in opera at the Chinese Opera Institute that began when she was 11 years old, she entered the Central Academy of Drama in an illustrious class that included Zhang Ziyi, Mei Ting, and four other actresses who came to be known as the “Seven Golden Flowers.” Her film career started auspiciously in 1999 with the film Spring Rhapsody, for which she won a Golden Rooster Award for best supporting actress. She has since moved successfully between film, television, and music, winning numerous awards including a 2009 Billboard Music Award for Best Album.

 

#5 “Vicky” Zhao Wei
female star Zhao Wei
Chinese name:
Birthdate:  March 12, 1976
Birthplace: Wuhu, Anhui, China
Education: Beijing Film Academy
2012-2014 Aggregate Box Office
(RMB): 2.13 billion
(USD): 346 million
Highest Grossing Recent Film: Painted Skin: The Resurrection (2012), 727 mm RMB

Zhao Wei caught the acting bug at 17 when the film Hua Hun starring Gong Li came to her hometown and she was chosen to appear as an extra. Soon after, she quit her job as a kindergarten teacher and headed to Shanghai to enroll in a new film arts academy founded by legendary director Xie Jin, and then at 20 she earned the highest score in the entrance exam to enroll at the Beijing Film Academy. While still a student there she rose to national prominence when she starred—along with Fan Bingbing—in the smash hit TV drama My Fair Princess. For that role she became the youngest actress to win the Golden Eagle Award. She went on to more awards recognition for a string of film appearances, most notably John Woo’s Red Cliff, the epic adventure Warriors of Heaven and Earth and the Painted Skin films. In 2013 she made her directorial debut with the hit romance So Young, which is the fifth highest grossing film in Chinese box office history.

Please look for Part 2 of this series, which will look at China’s leading male stars.

For detailed research reports on China’s movie stars and box office, write us at info@pacificbridgepics.com.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at http://www.pacificbridgepics.com.