‘Tiny Times,’ Gargantuan Grosses


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by Robert Cain for China Film Biz

July 4, 2013

Happy 4th of July everyone, it’s America’s Independence Day. As a person who enjoys the uninfringed right to express my thoughts to readers around the world, I’m extremely grateful for the precious freedom America’s founders fought for and bequeathed to their descendants.

On another note, I’m dedicating this post to Dominic Ng, Bennett Pozil, and their superb team at East West Bank. They recently hosted me at two of their events and made invaluable introductions for me to their clients. Dominic was kind enough to publicly recognize my work in a room full of heavy hitters at his “U.S.-China Economic Relations“ summit at the Biltmore Hotel in downtown Los Angeles. And since Bennett has been after me to keep writing this blog, pleading that in its absence he’s been forced to read trade papers like the Hollywood something-or-other and another thing whose name I forget that starts with the letter “V”, I suppose anyone who gets some use out of this humble publication should thank Bennett for his persistent cajoling.

It has been an eventful month or so since I last wrote about China’s film biz. In recent weeks Iron Man 3 finished its run at $121 million, edging out local romantic drama So Young to become the second highest grossing film of the year so far behind Journey to the West. Dreamworks’ animated movie The Croods defied everyone’s expectations, including my own, running up a magnificent $63 million, which places it among the highest grossing animated films in Chinese history. Legendary East announced a partnership with China Film Group; local film American Dreams in China ran up an $86 million gross; Man of Steel opened on 6,500 screens, the biggest launch to date in China; and Paramount’s World War Z was barred by the censors, despite the producers having made pre-emptive changes to avoid offending them.

Also, the July release schedule was announced, and with four big Hollywood titles opening (After Earth, White House Down, Fast and Furious 6, and Pacific Rim) the U.S. studios might finally get a chance to make up some ground against their Chinese competitors. Finally, the release schedule for December 2013 has been set, and it looks to be a blockbuster holiday, with Tiny Times 1.5, Jackie Chan’s Police Story 2013, mega-director Feng Xiaogang’s Personal Tailor, and possibly Overheard 3 and the star-studded Monkey King (with Donnie Yen, Chow Yun-fat and Aaron Kwok) all set to open within a two-week period. My Chinese correspondent Firedeep predicts that four of these five films will wind up out-grossing Iron Man 3.

Which brings us up to the present. China’s exhibitors and producers are enjoying another stellar year so far, with almost $1.7 billion in grosses in the first half, nearly 40 percent ahead of the first half of 2012. Given the patterns of prior years, I expect a $3.7 billion final tally for the year. It’s worth noting that China is now routinely grossing more each month than it did in the entire year of 2006. At the current rate of growth the PRC market will surpass North America as the world’s largest territory in 2017, and even if growth slows considerably the succession will take place in 2018 or 2019 at the latest.

The week ending June 30th was the third biggest so far this year, at $87.5 million. Tiny Times set new records for the opening day of a local film at $12.4 million, and went even wider than Man of Steel, running on nearly 50 percent of China’s 15,000+ screens. Look for the teen female oriented Tiny Times to wind up at around $100 million when its run ends.Box office week ending 6-30-13

Man of Steel continued strong, with $21.1 million in its second week. Heavy competition from Tiny Times will curtail its grosses, and it will likely finish in the $55 million to $60 million range, which is where many recent U.S. blockbusters have settled.

Star Trek Into Darkness finished up its run right in that same range, with $57 million. To the surprise of many observers Star Trek outperformed in China, earning a healthy 13 percent of its worldwide gross in the PRC. Compare this to, say, Skyfall, Oz the Great and Powerful, and The Hobbit, each of which earned only 5 percent of their respective worldwide totals in China.

In the coming days I’ll write more about China’s first half results and the U.S. studios’  performance. Until then, happy independence day!

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.

“Grandmaster” Flashes to Top of China Chart


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By Robert Cain for China Film Biz

January 15, 2012

Wong Kar-Wai’s Grandmaster, starring Tony Leung and Zhang Ziyi, opened with $25.8 million in its first six days in China, extending a record-smashing 7-week run during which at least one film every week has grossed $25 million or more at the Chinese box office. The film, an action-biopic about Bruce Lee’s legendary trainer and kung fu master Ip Man, beat out long-running hits CZ12 and Lost in Thailand last week to top the charts.

Director Wong, notorious for his budget and schedule overruns, out-did his tardiness record this time with a film that he first publicly announced all the way back in 2002. He released the picture’s first teaser trailer in summer, 2010, and pushed back several release dates as he tinkered with the film in post production. After missing his December 18th release date, he was reportedly still putting finishing touches on the film just hours before its eventual world premiere on January 6th. The first-week grosses would have been higher except that the film arrived at least a day late at many theaters.

Still, the wait was apparently worth it, as Grandmasters drew more than 4.5 million admissions and was critically well received, with reviewer James Marsh calling it “the best-looking martial arts film since Zhang Yimou’s Hero, and the most successful marriage of kung fu and classic romance since Crouching Tiger, Hidden Dragon.”

Box office week ending 1-13-13

In second place for the week, Jackie Chan’s action-comedy hit CZ12 added $13 million to solidifiy its standing as the mainland’s second-highest grossing Chinese language film ever after Lost in Thailand, with a 25-day cume of $127.1 million.

In its fifth week of release, Lost in Thailand fell 72 percent to $8.9 million, a surprisingly sharp drop that raises the question as to whether it can beat Avatar for China’s all-time box office record. Lost already holds the admissions record with over 38 million tickets sold, but Grandmaster’s dominant opening last week may just have ruined Lost in Thailand‘s chance to become the first Chinese film in the modern multiplex era to take the mainland’s all-time box office revenue crown. Lost needs another $17 million to achieve that distinction, and with Grandmaster stealing its thunder last week and with the James Bond pic Skyfall entering the picture next week, Lost in Thailand, the little ($4 million budgeted) picture that could, may not have enough steam left to push it over the top.

Skyfall‘s release on January 21 will bring an end to the nearly two month long SARFT blackout on major Hollywood releases. The Bond pic can be expected to perform well, though it will undoubtedly be hurt by SARFT’s two-and-a-half month delay in releasing the film, a lag which has allowed massive illicit pirating and online viewing that will cut into the film’s theatrical potential. Still, at least Skyfall won’t be subject to the simultaneous release with The Hobbit that many had feared; that picture has been held back in the PRC until late February.

There are numerous American film releases ahead with strong market potential, but don’t expect a repeat of 2012’s first half, when Hollywood seized a 63 percent share of the market. SARFT won’t be caught off guard this time, and will be doing everything it can to maintain the respectable appearance of a 50 percent or better market share for Chinese language movies.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.

Jackie Chan leads China to Torrid Start in 2013


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By Robert Cain for China Film Biz

January 8, 2013

Jackie Chan’s action comedy CZ12 took in $37.6 million last week in leading China to another record-smashing session of $86 million in total weekly box office, a 139 percent increase over the same frame in 2012.

China’s multiplexes have been overflowing with business of late. After a record-breaking December 2012 that saw box office takings increase by 74 percent over December 2011, January looks set to continue the sizzling pace.

Current box office champs CZ12 and Lost in Thailand have positively walloped last year’s January frontrunners, The Flowers of War and Flying Swords of Dragon Gate. The latter two films were 25 days into their runs by January 8th, 2012, with Flowers at an $88.5 million cume and Flying Swords at $79.4 million. This year, by comparison, as of January 6th Lost in Thailand had finished its 26th day with a $182 million cume and CZ12 its 18th day of release at $113 million. The two current films have earned 76 percent more revenue in 6 fewer screening days than last year’s leaders.Box office week ending 1-6-13

CZ12 is now the 2nd highest grossing Chinese language film and the 4th highest grossing of any film, domestic or foreign, in mainland history.  Lost in Thailand is poised to surpass Avatar‘s all-time box office record of $209 million by the end of this week or early next.

With the long-awaited Wong Kar-Wai action-biopic The Grandmasters opening today and Skyfall marking the return of Hollywood fare to the PRC on the 21st, January will likely be another record month.Box office growth 2013 v 2012

This extraordinary year-on-year growth signals an inflection point in China’s movie market evolution. The rapid addition of new cinema screens has certainly contributed to the mainland’s blistering run, but that’s only part of the story. More importantly, what has changed is that moviegoers have been coming out for Chinese movies with unprecedented frequency. They have shown that a quality local film can draw just as well or better than a Hollywood blockbuster. If China’s filmmakers can continue to make movies that Chinese audiences want to see, China’s trend of annual box office increases of 30 to 40 percent should continue through the rest of this decade.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.

China’s Wild and Wooly December


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By Robert Cain for China Film Biz

December 25, 2012

Back in the fall, most everyone who follows China’s film industry predicted a record-breaking December. Three films by three iconoclastic Chinese directors—Feng Xiaogang, Wong Kar-wai and Jackie Chan—would sweep audiences into the multiplexes, with each picture grossing around US $100 million or more. Confidence was high that 2011’s December box office record of $218 million would be shattered and that a $350 million record-setting month was in store.

Now, as December draws to a close, the prognosticators can congratulate themselves at least on the latter point: China’s box office is running a scorching 70 percent ahead of last December, and the $350 million record should be in the bag before New Year’s Eve. But the path that China took to get there was one that no one could have foreseen.

Box office week ending 12-23-12

The first step in December’s long march to glory was the surprising performance of Taiwanese-American director Ang Lee’s film, Life of PiPi enraptured Chinese audiences with its lush 3D images and its weighty philosophical themes, becoming only the third non-Chinese film to achieve a higher gross in the PRC than in North America (the other two films are the American re-release, Titanic 3D, and the Australian shark attack thriller Bait). Pi would have likely reached $100 million in China if SARFT hadn’t clipped its run at 30 days on Sunday, so it finished with an $89 million final gross.

The next surprise was that Wong Kar-wai’s star-studded action pic The Grandmasters was pushed from its December 18th slot to January 8th, 2013.  At first this appeared a blow for Grandmasters, as it will completely miss out on the December box office bonanza, but the pushed date may actually be a blessing. Grandmasters would probably have gotten buried in the fierce pre-New Year’s competition, and January tends to be a strong month in China, as was proven by the early 2012 successes of  Flowers of War, Flying Swords of Dragon Gate and Mission Impossible 4, which launched last January and became the year’s first $100 million grosser.

Another shocker was the dismal under-performance of Feng Xiaogang’s war drama Back to 1942. The film’s grim and depressing themes, underwhelming marketing, and poor critical reception (my favorite quotes called it a “daisy-licking drama,” “a sledgehammer epic” and “an emotional strip-mine”) combined to diminish turnout. 1942’s $60 million gross would be heroic for most Chinese pictures, but with its reported $40+ million cost and $100 million expectation, 1942 caused the stock of distributor Huayi Bros to tank by 20 percent in the first few days after its release. Huayi’s stock regained some of its losses after it released CZ12 a few weeks later, but the stock of director Feng Xiaogang may not recover so quickly.Huayi Bros stock price

The biggest surprise of all was the emergence of sleeper hit Lost in Thailand, the low-budget comedy that has smashed dozens of Chinese box office records on its way to becoming the highest-grossing domestic Chinese film of all time. Only two weeks into its run, Lost in Thailand is now certain to surpass Titanic 3D and become the highest grosser of 2012. The little comedy that could has propelled the stock of its distributor, Beijing Enlight Media, to a 40 percent gain this month.Enlight Stock Price

The only detail that Chinese box office watchers predicted correctly was the success of Jackie Chan’s CZ12. The action-comedy opened to a $35 million first-week gross and, with little serious new competition this week, has a good chance of crossing the $100 million threshold by early January.

All told, December’s box office result will beat April’s prior monthly record by more than 35 percent. With the PRC’s box office record books being re-written on a weekly basis these days, film distributors can look forward to a very happy new year in 2013.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.

CZ12’s Massive Opening Marks a Massive Shift in China’s Film Business


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By Robert Cain for China FIlm Biz

December 21, 2012

On Thursday Jackie Chan’s and Huayi Bros’ action-comedy film CZ12 (formerly known as Chinese Zodiac) confirmed a reality that should strike fear in the hearts of Hollywood’s studio executives: China doesn’t need Hollywood films to break box office records.

One-man band Chan, who wrote, directed, produced and DP’d the $50 million CZ12, has exceeded all expectations by delivering a film that set a new December single day record in China with 43 million RMB (US $6.8 million) on Thursday, adding fuel to an already blazing hot month at PRC multiplexes. Last week China set an all-time single-week revenue record, and this week is on track to break that record.

CZ12 follows on the heels of smash Chinese hit Lost in Thailand, which will pass $100 million in its first two weeks and should easily eclipse $160 million by the end of its run (my Chinese colleague Firedeep was the first to go on record with a prediction that the film’s gross will exceed $200 million). That will make it the second highest grossing film in China’s history after Avatar. With its lower ticket prices, Lost in Thailand will actually beat Avatar’s record for total admissions.

Although I haven’t yet seen it, CZ12 gets my vote as the film most likely to break out from China and become an international hit. Release dates are lined up in Russia, South Korea, Malaysia, Vietnam, and all over Greater China, and a U.S. release now seems likely.

Just as Detroit mocked the clunky little imported Toyota cars from Japan in the 1950s and RCA, Magnavox and Zenith (remember them?) ignored Sony’s little transistor radios in the 1960s, Hollywood has so far done little to protect its position vis a vis China as the world’s leading provider of movies.

To be sure, China has a long way to go, but if Hollywood had any common sense it would be sending legions of smart, China-savvy execs and producers to the PRC to figure out how to make movies there and profit over the long run. Instead Hollywood has yielded that advantage to the Hong Kongers and South Koreans, who are now much better positioned to ride the China wave and profit there than Hollywood may ever be.

There is still time for the major U.S. studios to counteract the competitive threat from China, but the success of films like Lost in Thailand and CZ12 ought to be viewed as the first shots across the bow of Hollywood’s global hegemony.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.

‘Pi’ Slices Up the Chinese Competition Again


Follow me on Twitter @robcain or Sina Weibo @robcain, or connect with me on LinkedIn.Ang Lee and TigerBy Robert Cain for China Film Biz

December 10, 2012

Screenwriting and producing assignments have kept me from posting here on China Film Biz during the past few weeks, but I’ll aim to catch up in the coming days. Much has happened since I last put virtual pen to paper.

First things first: the extraordinary box office performance of Life of Pi. The Ang Lee fantasy adventure is remarkable not only for its gravity-defying theatrical run in China, but also for what it reveals about the contemporary Chinese moviegoing audience. Not since Avatar has a film so captured the imaginations of China’s movie literati as Life of Pi, which has inspired more than 5 million tweet messages on Sina Weibo, the PRC’s leading Twitter-like site. The picture is well on its way to becoming only the second U.S. film this year to earn more in China than in North America, and its success underscores a broadening trend of the PRC’s mainstream audience beyond popcorn spectacles to include more thoughtful fare.

Widely expected before its launch to earn only middling numbers, Life of Pi has caught fire with multiple audience segments, including Ang Lee fans, 3D movie fans and, perhaps most importantly, sophisticated moviegoers who appreciate Pi’s symbolism and its exploration of weighty topics like faith and religion. China’s social media sphere has positively lit up with speculation about such topics as the metaphorical significance of the film’s carnivorous island, and its philosophical musings about the subjective nature of storytelling.

Three weeks after its debut Life of Pi has grossed nearly $70 million in China—$9 million more than it has earned in North America. It should wind up at around $95 million when SARFT’s regulators pull it from theaters after its sanctioned 30 day run. If—and this seems unlikely—SARFT allows the picture a 2-week extension, it could surpass Painted Skin: Resurrection to become the mainland’s second highest grosser this year after Titanic 3D.Box office week ending December 2, 2012

Pi’s success has not only dealt a serious blow to director Feng Xiaogang’s film Back to 1942 (not to mention his stature in China’s film industry), but it has also thrown a wrench in SARFT’s hard fought schemes to keep the market share of foreign films below 50 percent in 2012. Pi will outgross SARFT’s initial estimates by about $70 million, thus tipping the market share balance in favor of imports, much to the dismay of China’s bureaucrats who are responsible for market share manipulation .

If Back to 1942 manages a decent hold and if Jackie Chan’s Chinese Zodiac performs at or near expectations, the mainland’s total 2012 gross could approach $2.6 billion.  That would represent a 29 percent increase over last year’s total, another record year for the PRC and another step closer to catching up with the $10+ billion North American market.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.

Big Trouble in Movie China


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By Robert Cain for China Film Biz

November 26, 2012

Crisis in China’s movie business was narrowly averted on Friday when the country’s film authorities announced that they will award performance-based box office bonuses to domestic film distributors and to theaters, ending a weeks-long dispute that had each side threatening to boycott the other over revenue splits. Thanks to the feds’ intervention, the eagerly awaited release of Feng Xiaogang’s Back to 1942 will proceed as planned on Thursday, and Chinese moviegoers will enjoy a normal December movie season,

Tensions were high in mid-November when five of China’s biggest film distributors banded together to demand an increase in their shares of box office revenues from 43 percent to 45 percent. The five companies—China Film Group, Huayi Brothers Media Group, Bona Film Group, Stellar Mega Films, and Enlight Pictures—told theaters that if they didn’t get their way they would immediately start withholding the releases of their blockbuster movies, including Back to 1942 and Jackie Chan’s China Zodiac, both of which are expected to be major holiday season hits.

In a notice issued to theater chains, the five film distributors said that China’s domestically-made blockbusters have contributed significantly to the nation’s film market. Yet, they complained, as they continue to produce films using state-of-the-art technology, production costs will continue to rise. “Therefore,” the distributors asserted, “In order to boost the creation and production of domestic movies, improve their quality and gradually smooth over the economic relationships between the stages of producing, distributing and screening, we five companies have reached the consensus that the profit share proportion for distributors should not be lower than 45 percent.”

Theater operators responded by holding an emergency meeting of their industry organization, the China Film Circulation and Projection Association, on November 17th in Guangzhou. They published a combative response (copied below) to the distributors’ demands and offered some choice words to reporters, with veteran Wanda Cinema salesman Liang Liang telling a reporter, “I have only three words [for the distributors]: Go to hell!”

In their declaration, the theater operators deemed the distributors’ demands unacceptable, for the following reasons:

  1. The five film distribution companies failed to follow the rules; without any attempt at consultation, they simply went ahead and gave the theaters an ultiimatum.
  2. The five film companies failed to consider that the industry’s current revenue split has been formed over an extensive period of trial and error and therefore any change in pattern would require adequate preparation.
  3. The five film distribution companies only took into consideration their own interests, without considering the challenges faced by theater operators. Most theaters are unprofitable due to the exorbitant rents they must pay their landlords.
  4. The distributors failed to use the correct method to address their grievance. They could have easily taken their request for a raise in revenue shares to China’s Movie Special Funds and apply for the increase in rates there.
  5. The distributors exchanged friendship for profit. China’s movie industry has always supported these five major players in film distribution. However, their actions showed how they have seemingly left behind their integrity when the temptation of personal gain showed its face.

Note that most of these objections are moral and ethical ones, not legal arguments. It’s an interesting example of how business operates in a country like China, where contractual obligations are usually less important than relational ones.

Civil war was ultimately prevented when the National Film Development Funds Management Committee (NFDFMC) stepped in and offered a solution in the form of bonus compensation to both sides, as follows:

For distributors of domestically made 3D and IMAX films 

If a film grosses RMB 50mm to 100mm , a RMB 1mm bonus

If a film grosses RMB 100mm to 300mm, a RMB 2mm bonus

If a film grosses RMB 300mm to 500mm, a RMB 5mm bonus

If a film’s box office gross surpasses 500mm, a RMB 10mm bonus

For theater operators

If at least 50 percent of a theater chain’s total annual box office gross is earned from domestic films, 100 percent of fees paid during the year by the theater chain to the NFDFMC (a straight 5 percent of every RMB of ticket sales) will be reimbursed to the theater chain.

If the percentage of box office earned from domestic films is between 45 percent and 50 percent, the NFDFMC will reimburse 80 percent of the fees a theater has paid to it.

If the percentage is below 45 percent, but the domestic film revenue is still more than last year’s, the NFDFMC will reimbursed 50 percent of the fees.

Both sides were apparently satisfied with this solution, and the show will go on. China’s theaters will continue to run films from the five distributors, and Back to 1942 will unspool on the 29th.

Having witnessed an endless string of financial shenanigans in China’s movie business, I can’t help feeling that this whole dispute was staged as a ploy to justify an end result that undeniably favors domestic films over imported ones. After all, China’s film regulators have for years twisted and strained to get around the WTO rules, and have often simply reneged on their legal obligations, in order to keep foreign films’ revenues below a 50 percent aggregate share of the box office.

With the attractive NFDFMC bonuses to tempt them, it’s hard to imagine that any theater chain in China will ever again submit an annual report with a domestic film box office share of less than 50 percent. The new rules give them powerful incentive to under-report the grosses of the foreign films they exhibit (if they aren’t already doing so) in order to maintain the desired balance and win their juicy year-end spoils.

As if this shift against the interests of foreign distributors wasn’t injury enough, I’m also hearing rumors that SARFT is planning to find ways to roll back the 25 percent share it pays foreign films to a somewhat lower rate. If you’ve heard anything about this please write me at the email address below.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.

China’s Box Office: Western “Lin-fluence”


By Albert Wang for China Film Biz

February 24, 2012

Another week, another Chinese box office dominated by Hollywood fare.

As expected, Mission: Impossible 4 – Ghost Protocol continues its strong showing at the Chinese box office, earning $21.4 million at the Chinese box office over the week ending February 12th.  This brings Ghost Protocol’s total gross to a cool $76.7 million over 16 days.

Journey 2: The Mysterious Island also had a solid debut, earning $15.2 million over just three days to claim the number two spot.   The success of Journey 2 comes at an interesting time, with the Chinese government’s recent announcement regarding the expansion of its film quota. The new rules, which have yet to take effect will allow an additional 14 “enhanced” films (i.e. IMAX or 3D films) into the Chinese theatrical circuit.  This is on top of the previous 20 films allowed under China’s imported film quota system.

Furthermore, Hollywood and other non-Chinese filmmakers should be able to collect a greater share of Chinese box office revenues, which has been a problem for many foreign film studios in the past.  The agreement, which was announced by Vice President Joe Biden after a meeting with Chinese Vice President Xi Jingping, allows for US companies to receive 25 percent of the Chinese box office revenues generated by their films, a major increase over the previous range of 13 to 17.5 percent.

In marked contrast to Journey 2, the new domestically made Chinese films did not debut nearly as well in China.  I Do and Romancing in Thin Air, two Chinese romance films looking to get a head start at the box office before Valentine’s Day, came in at the number three and four spots in the box office, respectively.  Their numbers however pale in comparison to Journey 2’s, with I Do earning a modest $3.2 million in three days (or one-fifth of Journey 2’s three-day rake), and Romancing in Thin Air earning a rather weak $1.84 million over four days of release.

*****

Last week, in light of the announcement of an $800 million film fund headed by Bruno Wu, the question was posed on this blog regarding just who could headline a Chinese global blockbuster film.  Given the dominance of Tom Cruise’s M:I 4 in recent weeks, it is pretty evident that the Hollywood’s star system is able to produce global stars in a way that China has yet to show it is capable of doing.  It remains to be seen whether China’s star system ever produce a Tom Cruise, or a Dwayne Johnson.

Coincidentally, it was also around last week that a young, Taiwanese-American athlete named Jeremy Lin began to take the global media world by storm.  The New York Knick’s fourth-string point guard was given the unusual opportunity to start for his team.  About two weeks and seven straight wins later, Jeremy Lin is arguably now the biggest topic of conversation in both the US and Chinese media, if not most of the media world in general.

Now it may seem unusual for Lin to be mentioned in a blog on the Chinese film business.  However, Lin’s recent success and unexpected global media coverage underscore the possibility that it may be Chinese-American talents who have the best potential to help Chinese cinema appeal to international audiences.

In just a span of a couple of weeks, Jeremy Lin now has over one million followers on Weibo (the mainland Chinese equivalent of Twitter).  Meanwhile, back in the States, Lin’s Knicks jersey has become the number one selling jersey on NBA.com.  The incredible trans-Pacific appeal of Jeremy Lin (or “Linsanity” as it has been dubbed in the US press) has few precedents in entertainment history.  While such Chinese entertainment figures like Jackie Chan, Jet Li, and Yao Ming have had some cross-over appeal, there has been no ethnically Chinese celebrity with as genuine of a universal appeal in both the US and China since the legendary Bruce Lee.

Is it valid to suggest that the next Chinese Tom Cruise will in fact be Chinese-American?  I suggest that this is likely, given the prevalence of successful Asian American entertainers throughout East Asia.

For instance, in South Korea, fully half of the popular boy band 2PM’s six members are Asian American. Popular Chinese stars like Wang Leehom, David Tao, Wilbur Pan, and Donnie Yen have all spent much if not all of their youths in the States.  Even Yang Lan, “China’s Oprah,” logged significant time in the United States earnng her Master’s degree at Columbia University.

Now I may be biased, but I genuinely believe that there is something about the Asian American experience that improves the odds of cross-over appeal between the US and China.  The recent coverage of Jeremy Lin seems to validate this notion. In order to achiev global success, Chinese films need stars who appeal to both ethnically Chinese and international moviegoers alike.  My bet is that the first film to succeed in the Chinese, U.S., and global movie markets will feature an acting talent who is ethnically Chinese but culturally.

Albert Wang is an aspiring producer of US-China film co-productions who joined the Pacific Bridge Pictures team in December, 2011. His previous blog on US-China films can be seen at hollymu.com.