Tag Archives: Life of Pi

No Golden Ring For ‘Hobbit’ in China

Posted on by
1

Follow me on Twitter @robcain or Sina Weibo @robcain, or connect with me on LinkedIn. For info on China Pooch email info@chinapooch.comHobbit poster

By Robert Cain for China Film Biz

February 24, 2013

With its $5.6 million opening day and projected $18 million 3-day weekend gross in China, The Hobbit: An Unexpected Journey has become the third major Hollywood film in a row—after Skyfall and Jack Reacher—to fall short of expectations in its mainland theatrical release. In its first two days Hobbit managed only a distant second place finish behind the Chinese language hit Journey to the West, which has been in release for two weeks, and its attendance pattern over the course of the weekend suggests a relatively soft theatrical run ahead.

To be sure, an $18 million weekend in China is not in and of itself a bad result. Not many pictures, Chinese or foreign, reach that level in their first three days in the PRC. But for a global phenomenon like the Hobbit, which has grossed nearly $1 billion in the rest of the world, this result comes as a surprise to the downside. As the following chart illustrates, several much smaller territories will generate bigger total grosses for the film.Hobbit Gross by Intl TerritoryEven given the context of the picture’s long-delayed opening and marginal post-holiday release slot, one could have reasonably expected Hobbit to at least match Skyfall’s total China gross of $60 million, but this now appears highly unlikely. Hobbit’s Friday-to-Saturday revenue bump was just 26 percent, among the smallest increases I’ve ever seen for a wide release in the PRC. A total gross in the low 40 millions is looking more probable, a figure that won’t even place the film in the top 20 releases in China this year. That number would be on par with the PRC performance of last year’s John Carter, a picture that grossed barely a fourth of what Hobbit did worldwide.

What is particularly troubling about China’s cool reception to The Hobbit is that it is a 3D fantasy film, a genre format that has consistently performed handsomely with Chinese audiences.  Painted Skin 2, a poorly reviewed Chinese fantasy, earned $115 million in its 2012 China release, and Journey to the West has just reached $160 million and could well surpass Avatar‘s record $209 million China gross. Harry Potter and the Deathly Hallows: Part II earned $63 million two years ago, when China’s market was barely half the size that it is now. Journey 2: The Mysterious Island took in $60 million early last year, and Life of Pi grossed $91 million just a few months ago.

What’s impeding the success of The Hobbit may have less to do with the film itself and more to do with the current mood of Chinese moviegoers. During the past few seasons they’ve demonstrated an increasing preference for Chinese faces in Chinese stories, and a growing impatience with Hollywood blockbusters which, rightly or wrongly, have been criticized for being too much alike.

While it is far too early to sound the alarm for Hollywood’s movies in China, the recent trend ought to be cause for concern at the major studios. China will account for 10 percent of the global box office this year, and given that only those select few Hollywood films with the best perceived commercial prospects are allowed to release there, such releases ought to earn around 12 percent or more of their worldwide grosses in China.  But Skyfall earned barely 5 percent of its worldwide gross in the People’s Republic, and The Hobbit will probably wind up at around 4 percent.

If the next three U.S. releases—Les Miserables, A Good Day to Die Hard, and Oz: The Great and Powerful—turn in sub-par performances, then it may be time for the studios to heed the advice I’ve been freely offering for a long time: focus on what Chinese audiences want, and give it to them. Otherwise, the world’s fastest growing and soon to be biggest movie market will get along just fine without them.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.

China’s Wild and Wooly December

Posted on by
Reply

Follow me on Twitter @robcain or Sina Weibo @robcain, or connect with me on LinkedIn.Lines at the multiplex

By Robert Cain for China Film Biz

December 25, 2012

Back in the fall, most everyone who follows China’s film industry predicted a record-breaking December. Three films by three iconoclastic Chinese directors—Feng Xiaogang, Wong Kar-wai and Jackie Chan—would sweep audiences into the multiplexes, with each picture grossing around US $100 million or more. Confidence was high that 2011’s December box office record of $218 million would be shattered and that a $350 million record-setting month was in store.

Now, as December draws to a close, the prognosticators can congratulate themselves at least on the latter point: China’s box office is running a scorching 70 percent ahead of last December, and the $350 million record should be in the bag before New Year’s Eve. But the path that China took to get there was one that no one could have foreseen.

Box office week ending 12-23-12

The first step in December’s long march to glory was the surprising performance of Taiwanese-American director Ang Lee’s film, Life of Pi.  Pi enraptured Chinese audiences with its lush 3D images and its weighty philosophical themes, becoming only the third non-Chinese film to achieve a higher gross in the PRC than in North America (the other two films are the American re-release, Titanic 3D, and the Australian shark attack thriller Bait). Pi would have likely reached $100 million in China if SARFT hadn’t clipped its run at 30 days on Sunday, so it finished with an $89 million final gross.

The next surprise was that Wong Kar-wai’s star-studded action pic The Grandmasters was pushed from its December 18th slot to January 8th, 2013.  At first this appeared a blow for Grandmasters, as it will completely miss out on the December box office bonanza, but the pushed date may actually be a blessing. Grandmasters would probably have gotten buried in the fierce pre-New Year’s competition, and January tends to be a strong month in China, as was proven by the early 2012 successes of  Flowers of War, Flying Swords of Dragon Gate and Mission Impossible 4, which launched last January and became the year’s first $100 million grosser.

Another shocker was the dismal under-performance of Feng Xiaogang’s war drama Back to 1942. The film’s grim and depressing themes, underwhelming marketing, and poor critical reception (my favorite quotes called it a “daisy-licking drama,” “a sledgehammer epic” and “an emotional strip-mine”) combined to diminish turnout. 1942’s $60 million gross would be heroic for most Chinese pictures, but with its reported $40+ million cost and $100 million expectation, 1942 caused the stock of distributor Huayi Bros to tank by 20 percent in the first few days after its release. Huayi’s stock regained some of its losses after it released CZ12 a few weeks later, but the stock of director Feng Xiaogang may not recover so quickly.Huayi Bros stock price

The biggest surprise of all was the emergence of sleeper hit Lost in Thailand, the low-budget comedy that has smashed dozens of Chinese box office records on its way to becoming the highest-grossing domestic Chinese film of all time. Only two weeks into its run, Lost in Thailand is now certain to surpass Titanic 3D and become the highest grosser of 2012. The little comedy that could has propelled the stock of its distributor, Beijing Enlight Media, to a 40 percent gain this month.Enlight Stock Price

The only detail that Chinese box office watchers predicted correctly was the success of Jackie Chan’s CZ12. The action-comedy opened to a $35 million first-week gross and, with little serious new competition this week, has a good chance of crossing the $100 million threshold by early January.

All told, December’s box office result will beat April’s prior monthly record by more than 35 percent. With the PRC’s box office record books being re-written on a weekly basis these days, film distributors can look forward to a very happy new year in 2013.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.

Sleeper Hits Put China Box Office Growth Back On the Fast Track

Posted on by
2

Follow me on Twitter @robcain or Sina Weibo @robcain, or connect with me on LinkedIn.

Lost in Thailand poster

By Robert Cain for China Film Biz

December 18, 2012

China’s December box office rally is shaping up to be the biggest story of the year in the global movie biz. After the fall’s SARFT-induced coma threatened to dampen theatrical revenues for the rest of the year, a pair of films that barely anyone saw coming has electrified PRC audiences and kept theaters filled and queues brimming for over a month.

Back in the summer and fall SARFT crushed Chinese exhibitors’ hopes for a $3 billion aggregate 2012 box office when it set extended “domestic film protection periods” that kept Hollywood movies out of local theaters. Audiences mostly stayed away from the bland domestic product that was on view, and I revised my estimate of total year box office revenue down to $2.5 billion.

Hopes were raised in December, when many box office watchers anticipated that a trio of Chinese language films—Feng Xiaogang’s Back to 1942, Wong Kar Wai’s The Grandmasters, and Jackie Chan’s Chinese Zodiac 12 (now known as CZ12)—would dominate theaters. December did in fact bring good tidings, but not exactly as expected.

Firstly, Ang Lee’s Life of Pi confounded almost everyone’s expectations by taking the Chinese box office by storm, so to speak. What many had projected would be at most a $20 million or $25 million run instead became a blockbuster hit, with $86 million to date, making it the fourth biggest grosser in China this so far year. Not only did Life of Pi spank down Back to 1942 in China, it also handily beat its own $70 million (so far) tally in the U.S., only the third time in history that a foreign film has grossed more in China than in North America.

While Grandmasters was pushed to next year and CZ12 will open this week, it was a tiny, low-budget comedy that solidified December as one of China’s best months ever. The Hangover 2 knock-off Lost in Thailand, a sequel to the 2010 film Lost on Journey, charmed audiences out of a massive $48 million in its first 5 days, setting scads of records along the way, including:

• Best all-time Wednesday opening for any film

• Best opening day in December

• Biggest single day in December

• Biggest opening week in December

• Best opening week for a locally made film

• Best opening week for any 2D movie

The reportedly $4 million budgeted Lost in Thailand looks likely at this point to surpass Painted Skin 2 to become China’s biggest local language film ever, and the PRC’s 2nd highest grossing film overall in 2012.

Lost in Thailand and Life of Pi paced China’s overall box office to its best-ever week as measured by admissions, with over 15 million tickets sold.

Box office week ending December 16, 2012

These recent events have given me the confidence to raise my year-end estimate to $2.65 billion for 2012, which would make for China’s 9th year in a row of 30% or greater theatrical revenue growth and an aggregate 2,200% increase since 2004. To put that figure into perspective, had the North American box office grown by an equivalent amount, it would now be a $200 billion movie industry, rather than the $11 billion business that it is.

For several years now I’ve been predicting that China will surpass North America to become the world’s biggest box office territory by 2020. I’m now going on record and moving the date up by a year to 2019.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.

‘Pi’ Slices Up the Chinese Competition Again

Posted on by
Reply

Follow me on Twitter @robcain or Sina Weibo @robcain, or connect with me on LinkedIn.Ang Lee and TigerBy Robert Cain for China Film Biz

December 10, 2012

Screenwriting and producing assignments have kept me from posting here on China Film Biz during the past few weeks, but I’ll aim to catch up in the coming days. Much has happened since I last put virtual pen to paper.

First things first: the extraordinary box office performance of Life of Pi. The Ang Lee fantasy adventure is remarkable not only for its gravity-defying theatrical run in China, but also for what it reveals about the contemporary Chinese moviegoing audience. Not since Avatar has a film so captured the imaginations of China’s movie literati as Life of Pi, which has inspired more than 5 million tweet messages on Sina Weibo, the PRC’s leading Twitter-like site. The picture is well on its way to becoming only the second U.S. film this year to earn more in China than in North America, and its success underscores a broadening trend of the PRC’s mainstream audience beyond popcorn spectacles to include more thoughtful fare.

Widely expected before its launch to earn only middling numbers, Life of Pi has caught fire with multiple audience segments, including Ang Lee fans, 3D movie fans and, perhaps most importantly, sophisticated moviegoers who appreciate Pi’s symbolism and its exploration of weighty topics like faith and religion. China’s social media sphere has positively lit up with speculation about such topics as the metaphorical significance of the film’s carnivorous island, and its philosophical musings about the subjective nature of storytelling.

Three weeks after its debut Life of Pi has grossed nearly $70 million in China—$9 million more than it has earned in North America. It should wind up at around $95 million when SARFT’s regulators pull it from theaters after its sanctioned 30 day run. If—and this seems unlikely—SARFT allows the picture a 2-week extension, it could surpass Painted Skin: Resurrection to become the mainland’s second highest grosser this year after Titanic 3D.Box office week ending December 2, 2012

Pi’s success has not only dealt a serious blow to director Feng Xiaogang’s film Back to 1942 (not to mention his stature in China’s film industry), but it has also thrown a wrench in SARFT’s hard fought schemes to keep the market share of foreign films below 50 percent in 2012. Pi will outgross SARFT’s initial estimates by about $70 million, thus tipping the market share balance in favor of imports, much to the dismay of China’s bureaucrats who are responsible for market share manipulation .

If Back to 1942 manages a decent hold and if Jackie Chan’s Chinese Zodiac performs at or near expectations, the mainland’s total 2012 gross could approach $2.6 billion.  That would represent a 29 percent increase over last year’s total, another record year for the PRC and another step closer to catching up with the $10+ billion North American market.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.

‘Life of Pi’ Washes Up a Wave of Cash in China

Posted on by
2

Follow me on Twitter @robcain or Sina Weibo @robcain, or connect with me on LinkedIn.

By Robert Cain for China Film Biz

November 27, 2012

Strong word of mouth and a weekend surge in attendance led Life of Pi to a surprising box office win last week over the 3D re-release of Roland Emmerich’s 2012. The Ang Lee directed adventure-drama (Chinese title: 少年派的奇幻漂流, or “Young Pi’s Rafting Fantasy”) netted $17 million in its four-day opening, versus a six-day total of $14.7 million for 2012.

After two weeks at the top of the box office, Hong Kong actioner Cold War slipped by 49 percent to a $7.5 million haul. The film has edged out Silent War and now stands as the second highest-grossing Chinese language film so far this year, at $38.4 million.

A pair of animation imports from Hollywood, Wreck–It Ralph and Rise of the Guardians, landed in fourth and fifth places, with $1.37 million and $1.14 million respectively. As is so often the case with non-sequel animated films, neither film has indexed well in China: Ralph will finish in fifth place among all 2012 animated releases in the PRC—notably, behind the Chinese cartoons Pleasant Goat and I Love Wolffy—and Rise of the Guardians will be lucky to crack the top ten (although it will probably surpass Pixar’s latest China misfire, Brave).

Three significant factors are driving Life of Pi’s success: Its strong IMAX/3D footprint; high praise from critics and cultural influencers; and the drawing power of the film’s director, Ang Lee.

China is one of IMAX’s top countries, not only in terms of screen count, but also in revenue per screen. According to anecdotal reports I’m hearing, Life of Pi enjoyed IMAX’s third biggest ever launch in the PRC, behind Avatar and Titanic 3D.

Critics praised the film not only for its lush imagery and superb direction, but also for its Asian viewpoint and deep philosophical essence. And after viewing the film such high profile stars as  Lee Hom, Carina Lau and Shu Qi urged their millions of social media followers to come out and see the picture, helping to trigger a big weekend turnout.

Filmgoers wait on a long line to see ‘Life of Pi’ at a Shenzhen theater.

Finally, China’s filmgoers respond at least as much to top directors as they do to stars. Only a handful of directors have true drawing power, and Ang Lee is one of them. Life of Pi has a shot at topping $50 million in China; the only thing that might hold it back is a competing release from another marquee director, Feng Xiaogang (Aftershock, If You Are the One). It will be a surprise to many if Feng’s new film Back to 1942, which opens on Wednesday, November 29th, doesn’t break all records and become the highest-grossing Chinese language film ever.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.

‘Cold War’ Chills Competition For Second Straight Win at Chinese Box Office

Posted on by
Reply

Follow me on Twitter @robcain or Sina Weibo @robcain, or connect with me on LinkedIn.

By Robert Cain for China Film Biz

November 20, 2012

Strong word of mouth propelled the Hong Kong cops and robbers thriller Cold War to a $15.2 million take last week, its second straight week atop the Chinese box office rankings. This marks the first time all year that a non-co-pro Hong Kong picture repeated in winning the box office title for two consecutive weeks. The film has grossed a solid $30.6 million after 10 days, which places it fourth among all non-Hollywood titles in the PRC in 2012. 

Six new films opened this past week, but none managed to capture much of an audience. First among these new entrants was Rise of the Guardians, which became the latest non-sequel animated film to disappoint its distributors in China, drawing a modest $3.1 million gross in its 3-day debut weekend.

Overall PRC box office has been sluggish of late, with the weekly cume again falling short of the total for the same frame last year, this time by an 18 percent deficit.  SARFT’s blackout periods, a slowing Chinese economy, and a shortage of commercial, audience pleasing pictures have put a damper on the PRC’s box office growth since mid-summer.

Cume for the year is now $2.2 billion, about 23 percent ahead of where it stood at the same time last year. The final six weeks of 2012 will almost certainly beat the $265 million total for the final six weeks of last year, which would put the year-end total above $2.5 billion, but the final tally will fall short of the expectations that had been set through the year’s first 6 months.

This week: 2012 3D opened on the 20th, Life of Pi opens on the 22nd, Chinese thriller Zombies Reborn on the 23rd, and Feng Xiaogang’s Back to 1942 will launch the busy December season on November 29th.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.

‘Cold War’ Off to Hot Start in China

Posted on by
Reply

Follow me on Twitter @robcain or Sina Weibo @robcain, or connect with me on LinkedIn.By Robert Cain for China Film Biz

November 13, 2012

The Hong Kong cops and robber thriller Cold War got off to a hot start last week with a $15.4 million 4-day debut, enough to make it the 3rd best Chinese language opener of 2012 and 12th best among all PRC debuts this year. For first-time writer-director Sunny Luk and his all-star cast, Cold War warmed up what had been a moribund Chinese box office, marking the strongest opening for any film on the mainland since Expendables 2 knocked off $25 million in its opening weekend two months ago.

 

Produced and distributed by Bill Kong’s EDKO Films and starring Aaron Kwok, Tony Leung, Andy Lau, Byron Mann and Aarif Lee, Cold War will likely rack up another strong week before serious competition shows up at Chinese theaters, with the 3D re-release of 2012 arriving on November 20th and Life of Pi drifting in on the 22nd. Mega-director Feng Xiaogang’s Back to 1942 will almost certainly freeze out Cold War when it debuts on November 29th.

Reaching $31 million in its third week, The Bourne Legacy is now Universal’s 2nd best performer in China this year after the surprise hit Battleship. With a few more weeks left in its run, Bourne should easily surpass the low end of the $35 million to $50 million range that I had predicted for it.

Wreck-it Ralph’s 6-day opening tally of $5 million continues Disney/Pixar’s long string of misfires in China. The only consolation for Wreck-It Ralph is that it didn’t open as poorly as Brave, which managed a tepid $4.6 million over its entire PRC run back in June. Disney/Pixar’s last truly successful animation release in the PRC was more than two years ago when Toy Story 3 tallied a then respectable $16 million box office total over its 4-week run in 2010.

 

Bait 3D wound up its extraordinary run by biting off another $500,000 to finish at $25.7 million, by far the best performance ever in China for an Australian film, and the biggest gross for any non-Hollywood import.

Aggregate weekly national box office was $39.3 million, down 23 percent relative to the same week last year. But the year-to-date tally of $2.13 billion is already 3 percent ahead of the full-year total for 2011, and with 7 weeks left in the year, China is well on its way to setting yet another annual box office record.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.

Gangnam Interregnum; plus Newly Announced China Release Dates

Posted on by
5

Follow me on Twitter @robcain or Sina Weibo @robcain, or connect with me on LinkedIn. 

by Robert Cain for China Film Biz

October 25, 2012

As I was writing the 3rd and final installment of my “Korea Conundrum” series, which explores the cultural and institutional impediments that prevent China from achieving global soft power influence, I came across a couple of music videos out of the PRC that explain the problem far better than I can.

While South Korean K-Pop star Psy of “Gangnam Style” fame was enjoying his brief reign as king of the pop culture meme, China was doing its part to say “Hey, we get it, we’re cool too” by producing Gangnam parody videos. Here’s a seemingly popular one that appeared on both Youtube and also on Tudou, China’s Youtube equivalent:

Click on image above to start playing video

Of all the bad Gangnam Style parodies you’ll find on the web, this is undoubtedly one of the worst. Where the original Psy video has irony, wit, and biting satire, “China Style” is utterly vacuous. Take a look at the opening lyrics:

Reprinted from Beijing Cream.com

The creators of this video take a song that satirizes the excesses and emptiness of consumer culture and turn it into… what? An anthem celebrating international broadcast companies? As Beijing Cream noted:

Not only are the creators ignorant about the original song’s meaning, they insult us by trying to explain Gangnam Style’s popularity. Where they lack in originality, they also lack in self-awareness. These are the type who, at a party, stand stone-faced through your jokes and then say, “So what you’re saying is…”

The only thing China Style has on Gangnam Style is more T&A. A lot more. Shockingly so, given China’s censorship strictures. There’s even some weird nipple tweaking at the 2:42 mark.

At least the video did get over 500 ‘likes’ on Youtube. But then, it also got almost 3,300 ‘dislikes,’ six times as many.

Surely there must be someone in China who gets it. Someone cool, detached, a keen observer of Chinese culture who has something meaningful to say. Someone like Ai Weiwei, China’s most famous artist and symbol of dissent…

…Whoops.

Alas, here’s Ai Weiwei’s contribution to the cultural conversation:

Click on image above to start video.

This is just so wrong, on so many levels. Say it ain’t so, Ai…

Guess I’ll be writing that 3rd installment after all, if for no other reason than to send China a few pointers.

In other news, release dates have now been set for the import films that will grace China’s movie screens in November. Here’s an excerpt from a missive I received this morning from my friend ‘Firedeep’

Feng Xiaogang’s Back to 1942 earlier today got approved by the Film Bureau. Huayi Bros set the release date as Nov. 29. And the final runtime is about 100 mins (obviously got cut down at SARFT’s request) including end credits.
Nov. 22 seems to be the right date for Life of Pi. It will be released in IMAX 3D and 3D.
2012 3D just settled Nov. 21. Just in 3D. No IMAX. As always, its theatrical time is about one month: 11/21~12/21. Coincidentally, its close date is the “world’s end” date …
Wong Kar-wai’s Grandmasters should still make its December release (though re-editing is undergoing).
November releases are pretty much all settled. While December’s mostly local titles , remain not very clear.

That’s the report for now. Back to Youtube– I mean research, for me.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com

‘Life of Pi’ Rounds Up Final China Rev-Share Slot of 2012

Posted on by
Reply

Follow me on Twitter @robcain or Sina Weibo @robcain, or connect with me on LinkedIn. 

by Robert Cain for China Film Biz

October 23, 2012

I’m hearing on good authority today that China’s 34th and final revenue sharing import of 2012 will be Ang Li’s 3D adventure Life of Pi. This comes as a surprise to us China film biz handicappers, because all 14 of the ‘enhanced’ film slots had already been spoken for; until today it seemed certain that the 34th slot would go to a 2D film. But according to one of my contacts at the MPAA, the 20 ‘non-enhanced’ slots can actually go to films of any format, so Life of Pi is in the clear..

A big strike against Life of Pi’s China prospects is that it will have a narrow window in which to release. The film goes out wide in the U.S. on November 21st, and since SARFT will impose another blackout on foreign films in December, the Ang Li picture will have to go pretty much day-and-date in China if it is to make any waves there. The film’s release will also be hampered by torrid competition from other imports, with The Bourne Legacy, Roland Emmerich’s 2012 3D re-release, Rise of the Guardians, Wreck-it Ralph, Twilight Breaking Dawn 1, and South Korea’s Deranged all expected to debut in late October and November (the distributors of all these films will be relieved that Resident Evil 5 will not be releasing). Throw in the Chinese blockbusters Taichi II and Feng Xiaogang’s Back to 1942 and you’ve got the makings of a wild and wooly November.

Last week was a modest one at Chinese theaters, though one major milestone was reached as aggregate box office topped $2 billion for the year, more than 2 months earlier than it reached that mark in last year’s record-breaking run. Had it not been for SARFT’s numerous blackouts of foreign films China would have very likely topped $3 billion this year. Even so, aggregate box office will rise by at least 25 or 30 percent over 2011′s $2.06 billon, a growth rate that would have U.S. exhibitors drooling.

The week’s big story was Bait 3D’s impressive $10.5 million blood-frenzy in its second week, nearly double Taken 2’s haul for the frame. The Australian 3D gore-fest has now surpassed Taken 2’s cume in China, and is on pace to land in the PRC’s top 20 grossers of the year. Safe to say that no one predicted Bait would be make such a splash, though in hindsight its success is consistent with China’s love of 3D, action and over-the-top stories.

Total Recall scored a hefty $5.1 million in its first two days of release, further cementing China’s standing as the promised land for busted U.S. action and sci-fi spectacles. Other films that were rejected by U.S. and/or global audiences but embraced in China this year include Battleship, John Carter, The Mechanic, and Lockout.

Two additional action films that performed well in China but fell short of very high expectations were Taichi 0, which will finish its run at around $25 million, and Looper, which should wind up at around $22 or $23 million. Foreign films will enjoy another month or so at the top of the box office before they are shoved aside for the benefit of local productions. In the mean time, look for the 2012 3D release to try and replicate Titanic 3D’s record-breaking run.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com