Daniel Radcliffe Starrer ‘Woman in Black’ Falls Flat in Soft Week at Chinese Box Office


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By Robert Cain for China Film Biz

September 25, 2012

Harry Potter’s Daniel Radcliffe couldn’t bring his magic to the China debut of his horror vehicle The Woman in Black, and two new Chinese language releases—Great Rescue and That Year School Ended—failed to connect as China’s box office take slipped last week to $29 million, its lowest level since March.

Although the last four Harry Potter films were solid hits in China, that franchise’s popularity failed to carry over to Woman in Black, which suffered one of the year’s worst openings for an English language film, with $1.45 million in receipts over its first four days. Among 2012’s nearly 50 English language releases so far, only The Lincoln Lawyer, The King’s Speech, A Man Apart and Ninja have fared worse.

Horror still hasn’t firmly established itself as a reliable genre in China. A few modest Chinese language successes like Bunshinsaba ($9.5 million total), Blood Stained Shoes ($7.2 million), and 2011’s Mysterious Island ($14 million), have been outnumbered by flops. It may be that Chinese audiences haven’t yet caught on to the pleasures of a good scary movie, but it’s more likely that the problem lies in China’s censorship strictures, which don’t allow much room for a true horror film, with blood, gore, torture, ghosts, demons, and “excessively terrifying scenes” all strictly prohibited.

On a brighter note for Chinese filmmakers, White Deer Plain out-grossed The Expendables 2 to take the week’s number one spot, the first time in a month that a Chinese film has taken that honor. Prometheus, The Dark Knight Rises, and the Amazing Spider-Man, all nearing the end of their PRC runs, rounded out the rest of the top five.

Business should be brisk next week as six new Chinese films and the U.S.-China co-pro Looper will open just ahead of October’s Golden Week holiday. Look for the Stephen Fung steampunk comedy Taichi 0 to lead the pack, with China’s divas Zhang Ziyi in Dangerous Liaisons and Fan Bingbing in Double Xposure giving Taichi 0 some serious competition, especially with their female audience appeal. Although Looper’s Bruce Willis and Joseph Gordon-Levitt don’t have major fanbases in China, that movie’s genre, action-SciFi, tends to over-perform in China, so don’t count it out.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com

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China’s Box Office: Western “Lin-fluence”


By Albert Wang for China Film Biz

February 24, 2012

Another week, another Chinese box office dominated by Hollywood fare.

As expected, Mission: Impossible 4 – Ghost Protocol continues its strong showing at the Chinese box office, earning $21.4 million at the Chinese box office over the week ending February 12th.  This brings Ghost Protocol’s total gross to a cool $76.7 million over 16 days.

Journey 2: The Mysterious Island also had a solid debut, earning $15.2 million over just three days to claim the number two spot.   The success of Journey 2 comes at an interesting time, with the Chinese government’s recent announcement regarding the expansion of its film quota. The new rules, which have yet to take effect will allow an additional 14 “enhanced” films (i.e. IMAX or 3D films) into the Chinese theatrical circuit.  This is on top of the previous 20 films allowed under China’s imported film quota system.

Furthermore, Hollywood and other non-Chinese filmmakers should be able to collect a greater share of Chinese box office revenues, which has been a problem for many foreign film studios in the past.  The agreement, which was announced by Vice President Joe Biden after a meeting with Chinese Vice President Xi Jingping, allows for US companies to receive 25 percent of the Chinese box office revenues generated by their films, a major increase over the previous range of 13 to 17.5 percent.

In marked contrast to Journey 2, the new domestically made Chinese films did not debut nearly as well in China.  I Do and Romancing in Thin Air, two Chinese romance films looking to get a head start at the box office before Valentine’s Day, came in at the number three and four spots in the box office, respectively.  Their numbers however pale in comparison to Journey 2’s, with I Do earning a modest $3.2 million in three days (or one-fifth of Journey 2’s three-day rake), and Romancing in Thin Air earning a rather weak $1.84 million over four days of release.

*****

Last week, in light of the announcement of an $800 million film fund headed by Bruno Wu, the question was posed on this blog regarding just who could headline a Chinese global blockbuster film.  Given the dominance of Tom Cruise’s M:I 4 in recent weeks, it is pretty evident that the Hollywood’s star system is able to produce global stars in a way that China has yet to show it is capable of doing.  It remains to be seen whether China’s star system ever produce a Tom Cruise, or a Dwayne Johnson.

Coincidentally, it was also around last week that a young, Taiwanese-American athlete named Jeremy Lin began to take the global media world by storm.  The New York Knick’s fourth-string point guard was given the unusual opportunity to start for his team.  About two weeks and seven straight wins later, Jeremy Lin is arguably now the biggest topic of conversation in both the US and Chinese media, if not most of the media world in general.

Now it may seem unusual for Lin to be mentioned in a blog on the Chinese film business.  However, Lin’s recent success and unexpected global media coverage underscore the possibility that it may be Chinese-American talents who have the best potential to help Chinese cinema appeal to international audiences.

In just a span of a couple of weeks, Jeremy Lin now has over one million followers on Weibo (the mainland Chinese equivalent of Twitter).  Meanwhile, back in the States, Lin’s Knicks jersey has become the number one selling jersey on NBA.com.  The incredible trans-Pacific appeal of Jeremy Lin (or “Linsanity” as it has been dubbed in the US press) has few precedents in entertainment history.  While such Chinese entertainment figures like Jackie Chan, Jet Li, and Yao Ming have had some cross-over appeal, there has been no ethnically Chinese celebrity with as genuine of a universal appeal in both the US and China since the legendary Bruce Lee.

Is it valid to suggest that the next Chinese Tom Cruise will in fact be Chinese-American?  I suggest that this is likely, given the prevalence of successful Asian American entertainers throughout East Asia.

For instance, in South Korea, fully half of the popular boy band 2PM’s six members are Asian American. Popular Chinese stars like Wang Leehom, David Tao, Wilbur Pan, and Donnie Yen have all spent much if not all of their youths in the States.  Even Yang Lan, “China’s Oprah,” logged significant time in the United States earnng her Master’s degree at Columbia University.

Now I may be biased, but I genuinely believe that there is something about the Asian American experience that improves the odds of cross-over appeal between the US and China.  The recent coverage of Jeremy Lin seems to validate this notion. In order to achiev global success, Chinese films need stars who appeal to both ethnically Chinese and international moviegoers alike.  My bet is that the first film to succeed in the Chinese, U.S., and global movie markets will feature an acting talent who is ethnically Chinese but culturally.

Albert Wang is an aspiring producer of US-China film co-productions who joined the Pacific Bridge Pictures team in December, 2011. His previous blog on US-China films can be seen at hollymu.com.

Dragons and Flowers and Swords, Oh My! A solid box office weekend in China


By Robert Cain for China Film Biz

December 19, 2011

The hotly anticipated box office duel between the Zhang Yimou/Christian Bale historical epic The Flowers of War and the Tsui Hark/Jet Li wuxia action pic Flying Swords of Dragon Gate came to a head last week with solid but not record-breaking results.

Both films did brisk business, with Flowers pulling in $23.9 million versus Flying Swords’ $22.3 million, but their producers were undoubtedly hoping for more.

With its reported $91 million budget, Flowers of War needs to do Avatar-sized numbers (that film cumed $208 million in China in 2009-10) to have a profitable theatrical run, but it failed even to exceed the opening of the $1.4 million budgeted Love is Not Blind, which took in $28.5 million in its opening week back in early November.

Although it’s too early to say for sure, it looks unlikely that Flowers will break $100 million in Chinese ticket sales, much less the $200 million it needs. Given its limited international prospects due to its dark and China-specific subject matter, Flowers could earn the unwelcome distinction of becoming the biggest money-loser by far in China this year.

Bona Group’s Flying Swords also slightly under-performed relative to expectations, but with its much lower $35 million budget and its stronger international appeal, it will be much more likely to recoup its investment. Both films will be pinning their hopes on a strong finish to 2011; as in many other territories, the last few weeks are traditionally among the best of the year in China.

Overall, box office totaled $50.8 million for the week ending December 18th, a 34 percent increase over the same week last year, when Let the Bullets Fly began its record-breaking run with a $27 million opening.  It was also a 122 percent jump from last week’s $22.8 million.

Flowers’ and Flying Swords’ respective box office performances made for the 4th and 5th best opening weekends of 2011, and together with The Adventures of Tintin they raised the count to 30 films that have grossed $20 million or more in China since January 1st.

By my tally, as of last Sunday the PRC’s total box office for 2011 now stands at $1.92 billion, with 13 more movie-going days to go. If Flowers and Swords hold up, as I expect they will, and if the year’s remaining 9 new releases do at least a fair amount of business, China will exceed $2 billion for the first time. Considering that total national box office was less than $200 million just 7 years ago, that would be an auspicious way for the film industry to enter the new year.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.