By Robert Cain for China Film Biz
September 25, 2012
Harry Potter’s Daniel Radcliffe couldn’t bring his magic to the China debut of his horror vehicle The Woman in Black, and two new Chinese language releases—Great Rescue and That Year School Ended—failed to connect as China’s box office take slipped last week to $29 million, its lowest level since March.
Although the last four Harry Potter films were solid hits in China, that franchise’s popularity failed to carry over to Woman in Black, which suffered one of the year’s worst openings for an English language film, with $1.45 million in receipts over its first four days. Among 2012’s nearly 50 English language releases so far, only The Lincoln Lawyer, The King’s Speech, A Man Apart and Ninja have fared worse.
Horror still hasn’t firmly established itself as a reliable genre in China. A few modest Chinese language successes like Bunshinsaba ($9.5 million total), Blood Stained Shoes ($7.2 million), and 2011’s Mysterious Island ($14 million), have been outnumbered by flops. It may be that Chinese audiences haven’t yet caught on to the pleasures of a good scary movie, but it’s more likely that the problem lies in China’s censorship strictures, which don’t allow much room for a true horror film, with blood, gore, torture, ghosts, demons, and “excessively terrifying scenes” all strictly prohibited.
On a brighter note for Chinese filmmakers, White Deer Plain out-grossed The Expendables 2 to take the week’s number one spot, the first time in a month that a Chinese film has taken that honor. Prometheus, The Dark Knight Rises, and the Amazing Spider-Man, all nearing the end of their PRC runs, rounded out the rest of the top five.
Business should be brisk next week as six new Chinese films and the U.S.-China co-pro Looper will open just ahead of October’s Golden Week holiday. Look for the Stephen Fung steampunk comedy Taichi 0 to lead the pack, with China’s divas Zhang Ziyi in Dangerous Liaisons and Fan Bingbing in Double Xposure giving Taichi 0 some serious competition, especially with their female audience appeal. Although Looper’s Bruce Willis and Joseph Gordon-Levitt don’t have major fanbases in China, that movie’s genre, action-SciFi, tends to over-perform in China, so don’t count it out.
Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at email@example.com and at www.pacificbridgepics.com