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By Robert Cain for China Film Biz
January 15, 2012
Wong Kar-Wai’s Grandmaster, starring Tony Leung and Zhang Ziyi, opened with $25.8 million in its first six days in China, extending a record-smashing 7-week run during which at least one film every week has grossed $25 million or more at the Chinese box office. The film, an action-biopic about Bruce Lee’s legendary trainer and kung fu master Ip Man, beat out long-running hits CZ12 and Lost in Thailand last week to top the charts.
Director Wong, notorious for his budget and schedule overruns, out-did his tardiness record this time with a film that he first publicly announced all the way back in 2002. He released the picture’s first teaser trailer in summer, 2010, and pushed back several release dates as he tinkered with the film in post production. After missing his December 18th release date, he was reportedly still putting finishing touches on the film just hours before its eventual world premiere on January 6th. The first-week grosses would have been higher except that the film arrived at least a day late at many theaters.
Still, the wait was apparently worth it, as Grandmasters drew more than 4.5 million admissions and was critically well received, with reviewer James Marsh calling it “the best-looking martial arts film since Zhang Yimou’s Hero, and the most successful marriage of kung fu and classic romance since Crouching Tiger, Hidden Dragon.”
In second place for the week, Jackie Chan’s action-comedy hit CZ12 added $13 million to solidifiy its standing as the mainland’s second-highest grossing Chinese language film ever after Lost in Thailand, with a 25-day cume of $127.1 million.
In its fifth week of release, Lost in Thailand fell 72 percent to $8.9 million, a surprisingly sharp drop that raises the question as to whether it can beat Avatar for China’s all-time box office record. Lost already holds the admissions record with over 38 million tickets sold, but Grandmaster’s dominant opening last week may just have ruined Lost in Thailand‘s chance to become the first Chinese film in the modern multiplex era to take the mainland’s all-time box office revenue crown. Lost needs another $17 million to achieve that distinction, and with Grandmaster stealing its thunder last week and with the James Bond pic Skyfall entering the picture next week, Lost in Thailand, the little ($4 million budgeted) picture that could, may not have enough steam left to push it over the top.
Skyfall‘s release on January 21 will bring an end to the nearly two month long SARFT blackout on major Hollywood releases. The Bond pic can be expected to perform well, though it will undoubtedly be hurt by SARFT’s two-and-a-half month delay in releasing the film, a lag which has allowed massive illicit pirating and online viewing that will cut into the film’s theatrical potential. Still, at least Skyfall won’t be subject to the simultaneous release with The Hobbit that many had feared; that picture has been held back in the PRC until late February.
There are numerous American film releases ahead with strong market potential, but don’t expect a repeat of 2012’s first half, when Hollywood seized a 63 percent share of the market. SARFT won’t be caught off guard this time, and will be doing everything it can to maintain the respectable appearance of a 50 percent or better market share for Chinese language movies.
Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at email@example.com and at www.pacificbridgepics.com.