‘Life of Pi’ Washes Up a Wave of Cash in China


Follow me on Twitter @robcain or Sina Weibo @robcain, or connect with me on LinkedIn.

By Robert Cain for China Film Biz

November 27, 2012

Strong word of mouth and a weekend surge in attendance led Life of Pi to a surprising box office win last week over the 3D re-release of Roland Emmerich’s 2012. The Ang Lee directed adventure-drama (Chinese title: 少年派的奇幻漂流, or “Young Pi’s Rafting Fantasy”) netted $17 million in its four-day opening, versus a six-day total of $14.7 million for 2012.

After two weeks at the top of the box office, Hong Kong actioner Cold War slipped by 49 percent to a $7.5 million haul. The film has edged out Silent War and now stands as the second highest-grossing Chinese language film so far this year, at $38.4 million.

A pair of animation imports from Hollywood, Wreck–It Ralph and Rise of the Guardians, landed in fourth and fifth places, with $1.37 million and $1.14 million respectively. As is so often the case with non-sequel animated films, neither film has indexed well in China: Ralph will finish in fifth place among all 2012 animated releases in the PRC—notably, behind the Chinese cartoons Pleasant Goat and I Love Wolffy—and Rise of the Guardians will be lucky to crack the top ten (although it will probably surpass Pixar’s latest China misfire, Brave).

Three significant factors are driving Life of Pi’s success: Its strong IMAX/3D footprint; high praise from critics and cultural influencers; and the drawing power of the film’s director, Ang Lee.

China is one of IMAX’s top countries, not only in terms of screen count, but also in revenue per screen. According to anecdotal reports I’m hearing, Life of Pi enjoyed IMAX’s third biggest ever launch in the PRC, behind Avatar and Titanic 3D.

Critics praised the film not only for its lush imagery and superb direction, but also for its Asian viewpoint and deep philosophical essence. And after viewing the film such high profile stars as  Lee HomCarina Lau and Shu Qi urged their millions of social media followers to come out and see the picture, helping to trigger a big weekend turnout.

Filmgoers wait on a long line to see ‘Life of Pi’ at a Shenzhen theater.

Finally, China’s filmgoers respond at least as much to top directors as they do to stars. Only a handful of directors have true drawing power, and Ang Lee is one of them. Life of Pi has a shot at topping $50 million in China; the only thing that might hold it back is a competing release from another marquee director, Feng Xiaogang (Aftershock, If You Are the One). It will be a surprise to many if Feng’s new film Back to 1942, which opens on Wednesday, November 29th, doesn’t break all records and become the highest-grossing Chinese language film ever.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.

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‘Cold War’ Off to Hot Start in China


Follow me on Twitter @robcain or Sina Weibo @robcain, or connect with me on LinkedIn.By Robert Cain for China Film Biz

November 13, 2012

The Hong Kong cops and robber thriller Cold War got off to a hot start last week with a $15.4 million 4-day debut, enough to make it the 3rd best Chinese language opener of 2012 and 12th best among all PRC debuts this year. For first-time writer-director Sunny Luk and his all-star cast, Cold War warmed up what had been a moribund Chinese box office, marking the strongest opening for any film on the mainland since Expendables 2 knocked off $25 million in its opening weekend two months ago.

 

Produced and distributed by Bill Kong’s EDKO Films and starring Aaron Kwok, Tony Leung, Andy Lau, Byron Mann and Aarif Lee, Cold War will likely rack up another strong week before serious competition shows up at Chinese theaters, with the 3D re-release of 2012 arriving on November 20th and Life of Pi drifting in on the 22nd. Mega-director Feng Xiaogang’s Back to 1942 will almost certainly freeze out Cold War when it debuts on November 29th.

Reaching $31 million in its third week, The Bourne Legacy is now Universal’s 2nd best performer in China this year after the surprise hit Battleship. With a few more weeks left in its run, Bourne should easily surpass the low end of the $35 million to $50 million range that I had predicted for it.

Wreck-it Ralph’s 6-day opening tally of $5 million continues Disney/Pixar’s long string of misfires in China. The only consolation for Wreck-It Ralph is that it didn’t open as poorly as Brave, which managed a tepid $4.6 million over its entire PRC run back in June. Disney/Pixar’s last truly successful animation release in the PRC was more than two years ago when Toy Story 3 tallied a then respectable $16 million box office total over its 4-week run in 2010.

 

Bait 3D wound up its extraordinary run by biting off another $500,000 to finish at $25.7 million, by far the best performance ever in China for an Australian film, and the biggest gross for any non-Hollywood import.

Aggregate weekly national box office was $39.3 million, down 23 percent relative to the same week last year. But the year-to-date tally of $2.13 billion is already 3 percent ahead of the full-year total for 2011, and with 7 weeks left in the year, China is well on its way to setting yet another annual box office record.

Robert Cain is a producer and entertainment industry consultant who has been doing business in China since 1987. He can be reached at rob@pacificbridgepics.com and at www.pacificbridgepics.com.